The advent of internet marketing has led to increased use of email communication. Application of email best practice makes the majority of your readers develop great interest in reading your emails thus ensuring there is constant interaction with the customers.
The main aim of email should be to give personal and relevant content to your customers in order for them to build more confidence and trust with the business. Application of email best practice gives your customers a reason to come back to the site or get engaged in your work.
Here are some of emails best practices that will help your business succeed through communication.
1. Plan each email communication thoughtfully considering time
Another email best practice is to avoid sending emails too often because this will make the customers disinterested. In time of the frequency by which you should send emails, the acceptable number in every week or month varies. The frequency is determined by the relationship you have with the readers, or the timelines of the actions you may be requesting your readers to take.
2. Create an email content calendar:
You should plan the calendar well with your whole team and adhere to the plan. It is important that you have a several days to prepare an email to avoid getting involved in bulk writing that can be time consuming. However, it is good to note that having a calendar does not compel you to send emails just on the same day each week. It is crucial to send emails to your customers if you have something relevant to tell them. It is against email best practice to write emails if you do not have something to inform them because this will only make them turn out your emails.
3. Take your time when writing the subject line
The subject line of an email determines whether your supporter opens or does not open your email. Each subject line of your email should be interesting and appealing to your readers. An effective email subject line tells the readers something that they need to know. One email best practice is to test a number of subject lines on a section of your list before sending to the full list to determine the effectiveness of your subject line.
4. The emails should be action oriented
An effective email should always invite the reader to take an action, for example, clicking an article on the website, share the email with friend or make a donation. Engaging something that makes the readers take action makes them more engaged.
5. Ensure the content is short and straight to the point
This is an important email best practice because an email should not include full text of references. Customers like reading something that is short and focused in order to digest the information faster. Avoid using graphics as much as you can because email is not a platform for heavily stylized designs.
It is, therefore important that you follow each of the above email best practice in order to achieve your goals in the entire communication process.
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